Introduction
Email marketing is still one of the most effective channels for marketing your business today, but it's evolving.
While newsletters and one-off campaigns will always have their place in your email marketing strategy, the smartest companies are starting to set up automatic email campaigns that trigger off of a user's actions.
Why? Because these automatic emails are timely, personalized and hyper-relevant to the reader. As a result, they are opened and clicked more frequently and drive visits and revenue for your business.
Let's go deeper into exactly what automation is and look at 10 different types of automated email campaigns you can use in your own business to grow your revenue.
